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“Tahweesha” Digital Saving App Aims to Reach 1.2 Million Women in 3 Years

The National Council for Women has embarked on an exciting endeavor to digitize classic savings and lending groups in collaboration with eAswaaq misr and the Egyptian Central Bank. This transformative effort will be made through “Tahweesha” digital application developed and powered by eAswaaq misr. This initiative falls under the umbrella of women’s financial inclusion and aims to empower Egyptian women in rural villages economically and financially while integrating them into the formal banking system.

A recent meeting was held by the National Council for Women, with the presence of officials from the European Union and Central Bank, along with Eng. Ayman Shaarawy, Project Manager at e-Finance, and Eng. Mohamed Abdel Wahab, Director of Operations at eAswaaq misr, to discuss and showcase the progress made in “Tahweesha” project.

The project sets a target to reach 1.2 million women, forming approximately 60,000 savings groups and establishing 3,000 financial facilitators across the governorates of Egypt within a span of three years. The meeting shed light on the program’s operations, outlining the steps taken to facilitate women’s participation in these groups.

During the meeting, eAswaaq presented a demo that showcased how to use the application and a step by step the creation of saving groups on “Tahweesha” application, the initiation of a savings session, the process of linking electronic keys within the application, and the facilitator’s assistance in recharging cards with funds for women.

 

“I am honored to have participated in such an event, showcasing a truly exceptional Egyptian experience in this domain,” expressed Mohamed Abd Elwahab, Head of Business Solutions, Technology at eAswaaq misr. “The advanced financial inclusion implementation through an efficient digital approach, specially when supported by a real case involving the ladies in Behaira governance, has been a great success. It demonstrates the progress we have made in embracing technology for the benefit of Egyptian women in rural areas and promoting financial accessibility.”

Islam Mamoun, CEO of eAswaaq, one of EFIG’s subsidiaries, revealed that the company has completed the first model in the mechanization process at the National Museum of the Egyptian Civilization, which has received great success since it’s opening, noting that it has also been applied in the Egyptian Museum in Tahrir and electronic gates are currently being added in preparation for their launch by the Minister of Tourism

Mamoun added that the company is also currently working on completing the 9 sites within the first phase of the project in “Hurghada, Sharm El-Sheikh, Islamic, Coptic, Haram, Citadel, and Saqqara” to be completed before the end of the year, and start mechanization in Luxor and then Aswan, provided that the development operations are fully completed within 7 months.

The project allows Egyptian and foreign visitors to book tickets for tourist attractions, museums and archaeological sites online and pay using credit cards or wallets via mobile, in addition to organizing access to these attractions through printed tickets, magnetic cards or through the use of a QR code on mobile devices.

He pointed out that the “Experience Egypt” application, which is being launched in cooperation with the Ministry of Tourism, is currently being completed and expected to be launched during the beginning of the last quarter of this year, as it allows it’s user to obtain the necessary information about Egypt and the sites that can be visited, as well as the possibility of booking tickets through it.

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