Strategic partnership between eAswaaq Misr and Tanmeyah to empower entrepreneurs and small business owners.
eAswaaq Misr, a subsidiary of eFinance Investment Group, announced the signing of a cooperation protocol with Tanmeyah, an EFG Finance company under EFG Holding, as part of both companies’ shared strategy to support and empower micro-enterprises and entrepreneurs across Egypt.
The partnership aims to deliver innovative, integrated financing solutions that address the needs of a broader customer base while enabling business owners to expand and grow, particularly across key economic sectors.
The collaboration reflects eAswaaq Misr’s commitment to expanding its digital services and strengthening its role in connecting the business community with an integrated financial ecosystem. Leveraging its advanced digital lending platform alongside its nationwide field network, eAswaaq Misr will work with Tanmeyah, a leading provider of microfinance and small business financing, to improve access to financing solutions for underserved customer segments.
The partnership is also expected to expand financial inclusion by reaching customers in areas with limited access to financial services, supporting local economic development, and creating broader access to financing opportunities.
Through this collaboration, the two companies will streamline credit assessment processes, accelerate decision-making, enhance operational efficiency, reduce costs, and promote more sustainable financial inclusion. The partnership will also support wider adoption of digital payments and provide customers with a simpler, more secure financing experience, in line with Egypt’s digital transformation strategy and vision for a digitally enabled economy.
Commenting on the partnership, Adel Mubarak, Chief Executive Officer of eAswaaq Misr, said: “We are pleased to partner with Tanmeyah. This collaboration marks an important step toward empowering small business owners by leveraging the advanced digital technologies and financing solutions offered through eAswaaq’s platform. Together, we aim to simplify access to non-banking financial services and encourage greater adoption of digital payments, supporting Egypt’s efforts to advance digital transformation and financial inclusion.”
Walid Ramah, Chief Executive Officer and Managing Director of Tanmeyah, said: “At Tanmeyah, we believe empowering entrepreneurs is a cornerstone of sustainable economic development. Our partnership with eAswaaq Misr aligns with our strategy to expand our reach to new customer segments, particularly young entrepreneurs and start-ups, while supporting underserved sectors, including ride-hailing and delivery service providers. This collaboration opens new growth opportunities and reinforces our commitment to delivering innovative, integrated financing solutions that meet our customers’ evolving needs and support the long-term sustainability of their businesses.”
The protocol is expected to create new opportunities for entrepreneurs and small business owners, strengthen Egypt’s entrepreneurial ecosystem, and contribute to sustainable economic development.
