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  • Partnerships & Agreements

eAswaaq Misr Signs Cooperation Protocol with Suez Canal Bank to Support SMEs Financing and Empower the Digital Economy

eAswaaq Misr, a subsidiary of e-Finance Investment Group, has signed a cooperation protocol with Suez Canal Bank, aimed at supporting and empowering small and medium-sized enterprises (SMEs) and entrepreneurs by providing more efficient and integrated financing solutions.

This partnership reinforces eAswaaq Misr‘s ongoing efforts to extend its reach to new customer segments across vital sectors in Egypt, particularly in remote and underserved communities. Through eAswaaq Misr‘s robust digital platform and extensive on-ground presence, Suez Canal Bank will be well-positioned to accelerate assessment procedures and significantly reduce operational costs.

The protocol was signed during Cairo ICT 2025, by Eng. Ibrahim Sarhan, Chairman of e-Finance, and Mr. Akef El Maghraby, CEO and Managing Director of Suez Canal Bank, in the presence of Mr. Khaled Mekky, Head of Embedded Finance at eAswaaq Misr, and from Suez Canal Bank’s side Mr. Shehab Zidan, Deputy CEO and Managing Director of Suez Canal Bank, Mr. Omar Nasser, Head of SME Banking at Suez Canal Bank, along with senior executives from both organizations.

This cooperation is a direct reflection of eAswaaq Misr’s commitment to supporting SMEs and entrepreneurship as fundamental pillars of economic growth and job creation across Egypt. It further consolidates eAswaaq Misr’s role in advancing financial inclusion by broadening access to banking services, in full alignment with the Central Bank of Egypt’s directives and the objectives of Egypt’s Vision 2030.

In this context, Eng. Ibrahim Sarhan, Chairman of e-Finance Investment Group, stated that this cooperation marks a pivotal step toward connecting traders and business owners with a comprehensive digital banking ecosystem built on advanced technology. He noted that this collaboration will contribute to accelerating the pace of digital transformation and driving productivity growth across a wide range of sectors.

He further emphasized that eAswaaq Misr is actively working to revolutionize traditional supply chains by building a fully digital ecosystem that seamlessly integrates sales, purchasing, financing, and logistics services within a single platform. This approach is designed to widen access to funding and empower productive sectors to play a stronger role in achieving sustainable economic growth.

For his part, Mr. Akef El Maghraby, CEO and Managing Director of Suez Canal Bank, expressed that this partnership represents a landmark achievement that will allow Suez Canal Bank to develop and deliver customized financing programs aimed at helping entrepreneurs and SME owners scale their businesses and strengthen their competitiveness both locally and regionally, in support of Egypt’s national sustainable development goals.

He added that through the collaboration with eAswaaq Misr, SME clients will enjoy faster and more flexible access to financing via a fully digitalized process that guarantees precise and efficient evaluation of their actual business needs.

Islam Mamoun, CEO of eAswaaq, one of EFIG’s subsidiaries, revealed that the company has completed the first model in the mechanization process at the National Museum of the Egyptian Civilization, which has received great success since it’s opening, noting that it has also been applied in the Egyptian Museum in Tahrir and electronic gates are currently being added in preparation for their launch by the Minister of Tourism

Mamoun added that the company is also currently working on completing the 9 sites within the first phase of the project in “Hurghada, Sharm El-Sheikh, Islamic, Coptic, Haram, Citadel, and Saqqara” to be completed before the end of the year, and start mechanization in Luxor and then Aswan, provided that the development operations are fully completed within 7 months.

The project allows Egyptian and foreign visitors to book tickets for tourist attractions, museums and archaeological sites online and pay using credit cards or wallets via mobile, in addition to organizing access to these attractions through printed tickets, magnetic cards or through the use of a QR code on mobile devices.

He pointed out that the “Experience Egypt” application, which is being launched in cooperation with the Ministry of Tourism, is currently being completed and expected to be launched during the beginning of the last quarter of this year, as it allows it’s user to obtain the necessary information about Egypt and the sites that can be visited, as well as the possibility of booking tickets through it.

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eAswaaq Misr, eHealth, and Suez Canal Bank Sign Tripartite Cooperation Protocol to Advance Healthcare Digital Transformation

eAswaaq Misr announces a tripartite cooperation protocol with Suez Canal Bank and eHealth to support Egypt’s healthcare sector through integrated financing solutions that enable providers to expand, modernize infrastructure, and accelerate digital transformation.

eAswaaq Misr Signs Cooperation Protocol with Suez Canal Bank to Support SMEs Financing and Empower the Digital Economy

eAswaaq Misr and Suez Canal Bank signed a strategic cooperation protocol to support SMEs and entrepreneurs through integrated digital financing solutions that enhance financial inclusion, accelerate digital transformation, and drive sustainable economic growth in Egypt.

eAswaaq Misr participates in the opening of the new Pyramids Entrance “The Great Gate” under the direction and guidance of the Ministry of Tourism and Antiquities

eAswaaq Misr, a subsidiary of eFinance Investment Group, has participated in the opening of the new pyramids entrance, “The Great Gate,” on Al-Fayoum Road, by providing the digital system for ticketing & entry under the direction and guidance of the Ministry of Tourism and Antiquities

A Cooperation Protocol between eAswaaq Misr and the Industrial Modernization Center to Foster Local Industry and Boost Exports

In line with the Egyptian government's commitment to digital transformation and financial inclusion within the industrial sector, and in alignment with Egypt’s Vision 2030, eAswaaq Misr has signed a Cooperation Protocol with the Industrial Modernization Center aiming to promote exports and bolster the industrial landscape.

eAswaaq Misr participated in Seamless: Pioneering E-commerce’s Role in Digital Transformation

eAswaaq Misr proudly participated in Seamless, North Africa's premier event for the financial ecosystem. At this year's seamless event, Mahmoud Osman “Head of E-Commerce for trade and manufacturing at eAswaaq Misr”, took the stage to share insights on the crucial role of e-commerce in driving digital transformation. The focus of his session was to highlight the significance of eAswaaq Misr's ambitious initiative to develop the first national B2B multi-category platforms.

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Groundbreaking Integrated Platform for Egyptian Small and Medium Enterprises to be launched through a Collaboration between the Enterprise Development Authority and eAswaaq Misr

The Micro, Small and Medium Enterprises Development Authority (MSMEDA) and eAswaaq Misr, have signed collaboration agreement to introduce the first integrated electronic platform tailored for small and medium enterprises (SMEs) in Egypt. This initiative, which aims to digitize and enhance the support services for aspiring entrepreneurs and existing business owners, is set to be officially launched within the next three months.

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