eAswaaq Misr, a subsidiary of e-Finance Investment Group, has signed a cooperation protocol with Suez Canal Bank, aimed at supporting and empowering small and medium-sized enterprises (SMEs) and entrepreneurs by providing more efficient and integrated financing solutions.
This partnership reinforces eAswaaq Misr‘s ongoing efforts to extend its reach to new customer segments across vital sectors in Egypt, particularly in remote and underserved communities. Through eAswaaq Misr‘s robust digital platform and extensive on-ground presence, Suez Canal Bank will be well-positioned to accelerate assessment procedures and significantly reduce operational costs.
The protocol was signed during Cairo ICT 2025, by Eng. Ibrahim Sarhan, Chairman of e-Finance, and Mr. Akef El Maghraby, CEO and Managing Director of Suez Canal Bank, in the presence of Mr. Khaled Mekky, Head of Embedded Finance at eAswaaq Misr, and from Suez Canal Bank’s side Mr. Shehab Zidan, Deputy CEO and Managing Director of Suez Canal Bank, Mr. Omar Nasser, Head of SME Banking at Suez Canal Bank, along with senior executives from both organizations.
This cooperation is a direct reflection of eAswaaq Misr’s commitment to supporting SMEs and entrepreneurship as fundamental pillars of economic growth and job creation across Egypt. It further consolidates eAswaaq Misr’s role in advancing financial inclusion by broadening access to banking services, in full alignment with the Central Bank of Egypt’s directives and the objectives of Egypt’s Vision 2030.
In this context, Eng. Ibrahim Sarhan, Chairman of e-Finance Investment Group, stated that this cooperation marks a pivotal step toward connecting traders and business owners with a comprehensive digital banking ecosystem built on advanced technology. He noted that this collaboration will contribute to accelerating the pace of digital transformation and driving productivity growth across a wide range of sectors.
He further emphasized that eAswaaq Misr is actively working to revolutionize traditional supply chains by building a fully digital ecosystem that seamlessly integrates sales, purchasing, financing, and logistics services within a single platform. This approach is designed to widen access to funding and empower productive sectors to play a stronger role in achieving sustainable economic growth.
For his part, Mr. Akef El Maghraby, CEO and Managing Director of Suez Canal Bank, expressed that this partnership represents a landmark achievement that will allow Suez Canal Bank to develop and deliver customized financing programs aimed at helping entrepreneurs and SME owners scale their businesses and strengthen their competitiveness both locally and regionally, in support of Egypt’s national sustainable development goals.
He added that through the collaboration with eAswaaq Misr, SME clients will enjoy faster and more flexible access to financing via a fully digitalized process that guarantees precise and efficient evaluation of their actual business needs.
