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eAswaaq Misr, eHealth, and Suez Canal Bank Sign Tripartite Cooperation Protocol to Advance Healthcare Digital Transformation

eAswaaq Misr, a subsidiary of eFinance Investment Group, announced the signing of a tripartite cooperation protocol with Suez Canal Bank and eHealth, with the aim of supporting and developing the healthcare sector in Egypt.

The protocol was signed by Eng. Ibrahim Sarhan, Chairman of eFinance Investment Group for Financial and Digital Investments and Mr. Akef El Maghraby, CEO and Managing Director of Suez Canal Bank, and, in the presence of Mr. Adel Mubarak, CEO of eAswaaq Misr and Mr. Akram Reda, CEO of eHealth and Mr. Shehab Zidan, Deputy CEO and Managing Director, along with a number of executives and SMEs representatives from the bank.

This partnership reflects eAswaaq’s role in leveraging its advanced digital infrastructure to empower financial institutions to deliver innovative and accessible digital lending solutions, supporting healthcare providers in expanding their businesses and services, while positioning the “EYADA PLUS” platform as a key driver for enhancing financial inclusion and accelerating digital transformation in the healthcare sector, in alignment with the state’s direction toward building a fully integrated digital healthcare system and achieving Egypt Vision 2030.

Under this cooperation, eAswaaq Misr will play a pivotal role as a marketing and client acquisition channel by leveraging its digital platform and sales network to attract healthcare providers and connect them with financing opportunities. eHealth will serve as the technology solutions provider through its “EYADA PLUS” system, enabling healthcare entities to benefit from advanced digital tools that streamline operations and support faster evaluation processes. Meanwhile, Suez Canal Bank will act as the financing partner, providing tailored funding solutions, including covering the subscription cost of the “EYADA PLUS” system directly in favor of eHealth, thereby facilitating seamless access to financing and accelerating approval procedures.

In this context, Eng. Ibrahim Sarhan, Chairman and Managing Director of eFinance Investment Group for Financial and Digital Investments said that this partnership with Suez Canal Bank represents an integrated model of cooperation between fintech institutions and the banking sector to drive digital transformation in the healthcare sector. Through eHealth, the group works on providing advanced digital solutions that improve the management efficiency of medical facilities and enhance the quality of healthcare services.

He also noted that the cooperation with Suez Canal Bank enhances their ability to expand the use of the “EYADA PLUS” platform by offering innovative financing mechanisms that support the spread of digital solutions, in line with the state’s direction towards building a digital healthcare system.

Mr. Adel Mubarak, CEO of eAswaaq Misr, expressed his pride in this partnership with Suez Canal Bank and eHealth, highlighting that it reflects eAswaaq’s commitment to empowering vital sectors through innovative digital solutions. He noted that through its advanced digital infrastructure, eAswaaq supports financial institutions in delivering seamless financing and savings services, while helping healthcare providers access funding opportunities and achieve growth and expansion. He added that the “EYADA PLUS” platform represents a significant step toward enhancing financial inclusion and accelerating digital transformation within the healthcare sector.

Mr. Akram Reda, CEO of eHealth, explained that “EYADA PLUS” is a fully integrated cloud-based platform designed to meet the needs of healthcare providers by enabling efficient management of daily operations and offering analytical tools that support decision-making, improve patient experience, and enhance operational efficiency within medical facilities.

For his part, Mr. Akef El Maghraby, CEO and Managing Director of Suez Canal Bank, emphasized that the bank is keen on expanding its strategic partnerships to support vital sectors, particularly healthcare, noting that this cooperation reflects the bank’s direction toward offering integrated and flexible financing solutions that support digital transformation and enable healthcare providers to develop their businesses and improve service efficiency. He added that the collaboration with eHealth introduces a new model that links financing with technological solutions, ontributing to faster procedures and greater efficiency in meeting client needs.

 

Islam Mamoun, CEO of eAswaaq, one of EFIG’s subsidiaries, revealed that the company has completed the first model in the mechanization process at the National Museum of the Egyptian Civilization, which has received great success since it’s opening, noting that it has also been applied in the Egyptian Museum in Tahrir and electronic gates are currently being added in preparation for their launch by the Minister of Tourism

Mamoun added that the company is also currently working on completing the 9 sites within the first phase of the project in “Hurghada, Sharm El-Sheikh, Islamic, Coptic, Haram, Citadel, and Saqqara” to be completed before the end of the year, and start mechanization in Luxor and then Aswan, provided that the development operations are fully completed within 7 months.

The project allows Egyptian and foreign visitors to book tickets for tourist attractions, museums and archaeological sites online and pay using credit cards or wallets via mobile, in addition to organizing access to these attractions through printed tickets, magnetic cards or through the use of a QR code on mobile devices.

He pointed out that the “Experience Egypt” application, which is being launched in cooperation with the Ministry of Tourism, is currently being completed and expected to be launched during the beginning of the last quarter of this year, as it allows it’s user to obtain the necessary information about Egypt and the sites that can be visited, as well as the possibility of booking tickets through it.

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