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eAswaaq Misr participates in the opening of the new Pyramids Entrance “The Great Gate” under the direction and guidance of the Ministry of Tourism and Antiquities

April, 2025 – eAswaaq Misr, a subsidiary of eFinance investment Group , has participated in the opening of the new pyramids entrance “The Great Gate,” on Al-Fayoum Road, by providing the digital system for ticketing & entry under the direction and guidance of the Ministry of Tourism and Antiquities, in light of the company’s efforts to digitize the tourism sector in Egypt through automating major archeological & historical sites in Egypt.

Our Team in eAswaaq Misr have developed the digital system for the “Great Gate,” including a diverse booking channel and automated gates that facilitate the operations of both the booking and the entry as a part of the company’s leading role in achieving the government’s goals towards a comprehensive digital transformation within the tourism sector in Egypt.

Our advanced digital systems start with the online booking platform powered by the Ministry of Tourism and Antiquities extend to the smart eTickets through different points of sale that include 10 ticket offices with a specially designed office to serve the differently abled. These systems have been developed to accommodate approximately 60,000 visitors per day, which guarantees an effortless and smooth entry for all visitors, enhancing their overall experience.

eAswaaq Misr has successfully enabled 12 electronic gates equipped with the latest technology to streamline visitors’ entry. These gates feature barcode and QR code scanners, along with handheld verification devices, distributed across 11 access points. In addition, a dedicated gate has been installed to accommodate visitors with disabilities, ensuring a seamless and inclusive experience that meets the standards of accessibility and community integration.

The company has also added and operated self-service kiosks, which enable visitors to buy an eTicket in the most convenient way, and in support of the digital transformation and enhancing the visitor experience, this step comes within the framework of the government’s plan to improve the tourism services at archeological sites and enrich the experience of the tourists from around the world.

For his part, Ibrahim Sarhan, Chairman of the Board of Directors of eFinance investments Group , stated the importance of the digital transformation in supporting the tourism sector to provide services that comply with the highest international standards, catering to tourists from around the world and convey an honorable image of the advanced digital Egyptian management and organization for all tourist areas and attractions.

He expressed his strong confidence in supporting the digital transformation in the tourism sector in enhancing management, governance, internal development, follow-up, and collection of ticket revenue, emphasized its ability to regulate and increase revenues in different currencies, whether they were paid inside Egypt or outside through the different digital payment methods.

It is noteworthy that eAswaaq Misr seeks to develop the tourism sector through digitizing and automating its services and assigning the latest international techniques, keeping pace with the accelerated digital transformation globally. The company promotes diverse tourism experiences through advanced portals, digital commerce platforms, and fully automated services.

eAswaaq Misr has launched “EgyMonuments” platform for online booking under the supervision of the Ministry of Tourism & Antiquities. The platform enables visitors to book their tickets to more than 100 archeological & historical sites in an interactive and easy way. The portal is integrated with the digital gates at each site, supported with the latest technology and smart devices that allow a seamless entry experience with the aim of elevating the overall tourism experience and making his visit to Egypt more convenient and enjoyable.

eAswaaq Misr was established in 2020 as a leading digital company specialized in providing cutting-edge solutions and innovative marketplaces. With a focus on driving growth in the Egyptian economy through the vital strategic sectors, with a focus on developing, operating, and managing different digital platforms in order to transform the traditional business processes into an integrated digital model.  With a strong presence in the vital sectors such as AgriTech, eLending, eCommerce, and finally the tourism sector. eAswaaq Misr employs the latest technology in the field of digital transformation to enhance the efficiency of the traditional supply chains and transform them into value-delivering chains that support economic growth and achieve sustainability.

Islam Mamoun, CEO of eAswaaq, one of EFIG’s subsidiaries, revealed that the company has completed the first model in the mechanization process at the National Museum of the Egyptian Civilization, which has received great success since it’s opening, noting that it has also been applied in the Egyptian Museum in Tahrir and electronic gates are currently being added in preparation for their launch by the Minister of Tourism

Mamoun added that the company is also currently working on completing the 9 sites within the first phase of the project in “Hurghada, Sharm El-Sheikh, Islamic, Coptic, Haram, Citadel, and Saqqara” to be completed before the end of the year, and start mechanization in Luxor and then Aswan, provided that the development operations are fully completed within 7 months.

The project allows Egyptian and foreign visitors to book tickets for tourist attractions, museums and archaeological sites online and pay using credit cards or wallets via mobile, in addition to organizing access to these attractions through printed tickets, magnetic cards or through the use of a QR code on mobile devices.

He pointed out that the “Experience Egypt” application, which is being launched in cooperation with the Ministry of Tourism, is currently being completed and expected to be launched during the beginning of the last quarter of this year, as it allows it’s user to obtain the necessary information about Egypt and the sites that can be visited, as well as the possibility of booking tickets through it.

eAswaaq Misr participates in the opening of the new Pyramids Entrance “The Great Gate” under the direction and guidance of the Ministry of Tourism and Antiquities

eAswaaq Misr, a subsidiary of eFinance Investment Group, has participated in the opening of the new pyramids entrance, “The Great Gate,” on Al-Fayoum Road, by providing the digital system for ticketing & entry under the direction and guidance of the Ministry of Tourism and Antiquities

A Cooperation Protocol between eAswaaq Misr and the Industrial Modernization Center to Foster Local Industry and Boost Exports

In line with the Egyptian government's commitment to digital transformation and financial inclusion within the industrial sector, and in alignment with Egypt’s Vision 2030, eAswaaq Misr has signed a Cooperation Protocol with the Industrial Modernization Center aiming to promote exports and bolster the industrial landscape.

eAswaaq Misr participated in Seamless: Pioneering E-commerce’s Role in Digital Transformation

eAswaaq Misr proudly participated in Seamless, North Africa's premier event for the financial ecosystem. At this year's seamless event, Mahmoud Osman “Head of E-Commerce for trade and manufacturing at eAswaaq Misr”, took the stage to share insights on the crucial role of e-commerce in driving digital transformation. The focus of his session was to highlight the significance of eAswaaq Misr's ambitious initiative to develop the first national B2B multi-category platforms.

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Groundbreaking Integrated Platform for Egyptian Small and Medium Enterprises to be launched through a Collaboration between the Enterprise Development Authority and eAswaaq Misr

The Micro, Small and Medium Enterprises Development Authority (MSMEDA) and eAswaaq Misr, have signed collaboration agreement to introduce the first integrated electronic platform tailored for small and medium enterprises (SMEs) in Egypt. This initiative, which aims to digitize and enhance the support services for aspiring entrepreneurs and existing business owners, is set to be officially launched within the next three months.

eAswaaq Misr and Ministry of Tourism Expand Cashless Payment System to Five New Archaeological Sites in Cairo and Giza, Paving the Way for more Locations.

eAswaaq Misr and the Ministry of Tourism and Antiquities have been at the forefront, driving a remarkable change in the tourism sector. we are expanding our cashless payment solution to five more archaeological sites including the Pyramids of Giza, paving the way to more locations.

“Empowering Handicraft Producers in Red Sea Governorate: “Ayady Misr” held a Training Workshop and Enlisted 50 New Artisans.

A training workshop for handicraft producers organized by the Ministry of Local Development in collaboration with eAswaaq Misr and the World Food Program, took place in Red Sea Governorate, at Hurghada Media Complex. The primary objective of the training workshop was to enhance the proficiency of producers while introducing them to "Ayady Misr" platform.

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