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Delegation from Ministry of Local Development Launches “Ayady Misr” Platform in New Valley Governorate

May, 2023, Mrs. Hanan Magdy, Deputy Governor of New Valley Governorate, hosted a delegation from the Ministry of Local Development and eAswaaq misr for the launch of “Ayady Misr” platform. The purpose of the platform is to market and promote local handicraft and heritage products as well as support the craftsmen sector in the governorate.

During the meeting with producers, Deputy Governor emphasized that “Ayady Misr” platform serves as an essential e-marketing mechanism for handcraft products. It enables artisans to conveniently reach customers and eliminates the need to physically market their goods outside of the governorate. She also emphasized that the project goes beyond enhancing marketing opportunities, it provides training to producers, aiming to improve product quality and equipping them with the necessary skills to effectively utilize and manage their accounts on the platform.

In addition to the discussions, Mrs. Hanan Magdy toured an exhibition showcasing a variety of handicrafts and heritage products, where she commended the exceptional quality and competitiveness of the exhibits, highlighting their potential to penetrate foreign markets and expand the governorate’s product reach.

“Ayady Misr” platform serves as a dedicated avenue for promoting these unique products, both domestically and internationally. It also organizes continuous exhibitions specialized for handcrafts, presenting opportunities to increase sales and explore new avenues for youth and women.

The launch of “Ayady Misr” platform marks a significant step forward in empowering local craftsmen, preserving cultural heritage in New Valley governorate and expanding market opportunities.

 

 

 

 

 

 

 

Islam Mamoun, CEO of eAswaaq, one of EFIG’s subsidiaries, revealed that the company has completed the first model in the mechanization process at the National Museum of the Egyptian Civilization, which has received great success since it’s opening, noting that it has also been applied in the Egyptian Museum in Tahrir and electronic gates are currently being added in preparation for their launch by the Minister of Tourism

Mamoun added that the company is also currently working on completing the 9 sites within the first phase of the project in “Hurghada, Sharm El-Sheikh, Islamic, Coptic, Haram, Citadel, and Saqqara” to be completed before the end of the year, and start mechanization in Luxor and then Aswan, provided that the development operations are fully completed within 7 months.

The project allows Egyptian and foreign visitors to book tickets for tourist attractions, museums and archaeological sites online and pay using credit cards or wallets via mobile, in addition to organizing access to these attractions through printed tickets, magnetic cards or through the use of a QR code on mobile devices.

He pointed out that the “Experience Egypt” application, which is being launched in cooperation with the Ministry of Tourism, is currently being completed and expected to be launched during the beginning of the last quarter of this year, as it allows it’s user to obtain the necessary information about Egypt and the sites that can be visited, as well as the possibility of booking tickets through it.

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